A DESIGN ODYSSEY

Credit: Stefen Chow, 2025

with a biocentric outlook.

How can design help us live within planetary boundaries? What essential skills, tools, and knowledge do we need to build resilience and moral clarity in a world of cascading crises? These are the speculative design questions I work through with my students, friends, and a network of like-minded collaborators.

Before higher education, I spent 35+ years as a strategic brand designer in Tokyo, New York, Beijing, and Shanghai, contributing creatively to the verbal and visual positioning of identity systems for major institutions, venues, corporations, products, services, and franchises.

I now live in Suzhou (China) with my wife, Grace, and our treasured Eurasian daughter, Eadna Suze, writing speculative design fictions.

Designer
Writer
Teacher

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Wish to design together? A logomark? A wordmark? A naming? Articulate a core belief? A positioning? A value proposition? Or book Greg for a keynote speech, a workshop, or a lecture? Enter your information and subject of interest, and we will get back to you!